CASE STUDY:

A Shark Tank Contestant started a new business during the pandemic, name Souk + Sepia.

Brand: SOUK + SEPIA
Industry: (Fast) Fashion, Ecommerce
Selling Categories? Women's blouses, dresses, and fashion accessories.
Business Uniqueness? Fusing African heritage into American silhouettes and designs.
Why They Need Me? Rebranding and finding a new marketing plan that aligns with business vision.
Problem & Challenge: No email marketing setup and only relied on social media platforms; Not listening to repeated customers and no marketing plan or budget in place. The team had problems finding connecting with current customers and creating attractive visual campaigns. Poor engagement from prospects which left many of them in the awareness stage of the marketing funnel.

Strategy & Solution:

Design survey questions and interview customers.

Arranged a focus group with real consumers on unreleased products.

Researched google keywords and customers feedback 

Implemented on page optimization based on business hot words and customers words to increase organic impressions

Once SEO began to pick up momentum, I utilized those key words for SEM and PPC. 

Managed Google Ads budget of $10,000/month

Set up Pinterest account

Managed Pinterest Ads budget of $5,000/month

Created a new merchandise planning and planning.

Provided and negotiated manufacturers for merchandise.

Created an Instagram layout so it can be designed to talk to new customer persona

Social Monitoring the new changes

Provided image development and advertising solutions.

Collaborated with social media manager to create ambassador (influencer) programs

Setup email marketing platform and coordinated email campaigns

Contributed to email campaigns content.

Provided customized visual content on a weekly basis

Utilized fashion resources to provide

44.7% increase in organic impressions
1,500 total email subscribers
Over $100,000 in ecommerce sales (not including pop-up shop experience)
1 sister company was born (Simisienna) based on the growth I helped with this business

A Digital Reid